What's the character and plot? The more real the story the greater the emotional connection and empathy. The better the inspiration for the design.

Step back, get a high level view and spot opportunities for meaningful interactions around the edges of the experience.

Going wide with ideas, exploring through a variety of unexpected lenses to think as divergently as possible.

Start with a key moment and feeling. Think about the heart of the experience first and design out.

Where possible and appropriate, hide the technology to create seamless blended experiences that feel like magic.

Make it real. Quick. If it's going to fail, fail fast. Failing is learning.